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A Tampa woman's show of support for a Jewish friend is now a viral trend on social media.
Jennifer Marshall is the woman behind Project Menorah, a grassroots movement.
Her Jewish friend in California told her he was afraid to display a menorah due to the rise in antisemitic sentiment.
She told him she'd put a menorah display in her window even though she's not Jewish as a sign of solidarity.
When she posted her pro-Jewish gesture online, others decided to do the same, and Project Menorah was born.
Other people are now putting up menorah displays, taking photos and posting them online.