It's the ad campaign that's turning heads and .... in some cases... turning stomachs.
In the ad, a shirtless, pantless Ronald McDonald is posing in red underwear with french fries tucked in the pouch.
The design appears to be a copy of work created by Brooklyn artist "Wizard Skull."
Fans of the artist apparently took Skull's image of the fast-food clown and made their own hats, shirts, and other items.
Now that the artwork has surfaced in Japan, it's not clear if McDonald's backed these new ads or if it's just lovin' all the online buzz.