McDonald's has flipped its iconic "M" arches into a "W" for International Women's Day.
The giant arches were physically flipped at one Los Angeles, California, restaurant. Upside-down arches have also replaced right-side-up arches across McDonald's digital channels.
The restaurant chain will also mark the occasion at another 100 US locations, where McDonald's employees will wear special hats and shirts.
In a statement released by the fast food giant:
We recognize the extraordinary contribution of women. From employees and franchisees, to suppliers and community partners, to our customers, we are inspired by your strength and leadership. In the U.S., we're proud to share that 6 out of 10 restaurant managers are women. They run the McDonald's business each and every day. So, in honor of women everywhere, we're flipping our iconic logo for International Women's Day.
Today, we celebrate you.
In recent years, companies have started using International Women's Day to broadcast their views on gender equality.