The popular, phone-based dating app "Bumble" will no longer allow pictures of guns on users' profiles.
In a statement released earlier this week, the company said the move is an effort to show that gun violence is not in line with Bumble's values.
It cited recent mass shootings, which it says have devastated communities across the country.
"Bumble was founded with safety in mind. From the start, our mission has been to build a social network rooted in respect and kindness" that statement reads. "Online behavior can both mirror and predict how people treat each other in the real world. Bumble has a responsibility to our users and a larger goal to encourage accountability offline."
The new policy won't apply to uniformed law enforcement officers or military members.
Bumble also is donating $100,000 to March For Our Lives, the organization founded by survivors of the recent mass shooting at a South Florida high school where 17 people were killed.