Amazon's personal voice assistant, Alexa, will soon have some opinions of her own that weren't specifically added to her programming.
For example, Amazon says this new feature will come into play particularly in the living room and home entertainment scenarios, where Alexa will start to offer consumers her personal recommendations for television and movies.
“Having an opinion makes you more interesting, even as an assistant,” Amazon Fire TV VP Marc Whitten told TechCrunch.
Whitten states that speaking to an assistant should be like having a conversation rather than just asking fact-based questions. “This is the 2018 version of the video buff at the video rental store,” he said.
Amazon’s long-term goal is for Alexa to be able to have a conversation about her own opinions and preferences without curation from the company.