"Cash Me Outside" Teen Files Lawsuit Over Video Game Using Token Phrase

Boyton Beach teen Danielle Bregoli, better known as "Cash Me Outside" girl, is suing several gaming companies over the use of her now infamous phrase and likeness in a game. 

Bregoil, 14, first gained attention when she said "cash me outside, how bow dah?" to a Dr. Phil studio audience. 

Now, Bregoli, her mother Barbara Ann Bregoli and their company, Dani B Holdings LLC, are filing a trademark lawsuit against companies and two individuals who worked to develop and published two mobile applications under Anonymous Games Inc. called “Cash Me Outside” and “How Bout Dat.”

The suit, which was filed in South Florida federal court Thursday, seeks at least $1 million in damages, asserting that the Bregolis are entitled to an award of all gross revenue received directly or indirectly from the game.

In addition to Anonymous Games Inc., the complaint accuses former owner Josiah Jenkins and current owner Matthew Gruettner, along with two other companies: Appnoxious LLC and Squad Social LLC. The complaint says “Cash Me Ousside” is an “exceedingly simple and completely unoriginal game” which is free but collects revenue from advertisements and “in-app purchases.” The complaint also alleges that the app uses Bregoli’s voice saying her catchphrase and uses an avatar resembling her.

As of Sunday, Anonymous Inc. has changed the name of the app to “Get Cash Outside” and no longer has the second app “How Bout Dat,” according to the Apple iTunes application store. 

The app also took out her phrase and instead the character now says, “That’s lit.” The app had reached No. 1 downloaded game nationally on the iTunes store, according to the lawsuit.

Gruettner allegedly expects the case to be dismissed immediately because his game was approved more than three months before Dani B Holdings LLC filed for the trademark. 

Gruettner said he hasn’t filed for a trademark for the game and usually makes games based off of trending topics. 

He changed the name of his game in April after he learned the Bregolis filed for a trademark.

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