Instagram is set to launch a text-based app this summer that could compete with Twitter. That's according to Bloomberg, which said the company has been secretly working with celebrities and influencers to test the new app. It will be separate from Instagram, but users will be able to connect their accounts and follow everyone they already do on Instagram. A screenshot detailing the new app shared by UCLA professor of social and influencer marketing Lia Haberman showed users will be limited to 500 characters of text for posts. The new app comes as some Twitter users have left the app due to changes made by CEO Elon Musk.