Photo: Tim Nwachukwu / Getty Images Sport / Getty Images
Inter Miami's Lionel Messi will star in a Michelob Ultra ad for the 2024 Super Bowl in Las Vegas.
The ad shows Messi playing soccer with a dog and enjoying a beer on a beach.
Messi, who has a huge global fan base, is also the brand ambassador for Michelob Ultra for the Copa America tournament, which will be held in the U.S. from June 20 to July 14. The tournament features the best teams from South America and North America, including Messi’s Argentina. Messi said he is excited to join Michelob Ultra for the event and create memorable experiences for soccer fans.
Anheuser-Busch’s Chief Commercial Officer Kyle Norrington said the Super Bowl is the biggest moment for advertising and they aim to captivate the audience with their creative storytelling and activations.
Messi’s other sponsors include Pepsi, MasterCard, Gatorade, Hard Rock, Louis Vuitton, Saudi Arabia Tourism and Adidas.