The sports world is zeroed in on Atlanta with the Super Bowl set to kick off Sunday evening, but just hours after the Vince Lombardi trophy is hoisted the baton will be handed over from the Atlanta team to Miami's.
Miami Super Bowl Host Committee Chair Rodney Barreto says he, Miami-Dade Mayor Carlos Gimenez and NFL Commissioner Roger Goodell will be at the Monday morning ceremony.
Barreto's team has been using this week to mirror their counterparts in Atlanta, and "We're going to take away some best practices here, and we're going to huddle back up, look at our plan, and if we need to tweak it, we'll tweak it."
Miami will be putting its best foot forward ahead of Super Bowl LIV.
It will be our first NFL championship game since 2007, and "We have a new city from ten years ago."
While the NFL will stage Super Bowl Live in downtown Miami with free concerts at Bayfront Park and various activities along Biscayne Boulevard, Barreto promises they'll also highlight the evolution of Wynwood, the Design District and Brickell. Also new in the last decade, Brightline trains can bring fans from Palm Beach straight into downtown Miami.
When it comes to Hard Rock Stadium, it's been upgraded with awnings, so even if it does rain like during the 2007 Super Bowl, fans will remain dry.
Since the game will be broadcast in 170 countries, South Florida will be the real winner, "Miami will be the tag line to everything, so we'll probably get about $150-million of free advertising out of this," says Barreto.