Parents of a Marjory Stoneman Douglas High School shooting victim are using their son's image on a new Boston, Massachusetts, Turnpike billboard to advocate for stricter gun control.
"If I had attended high school in Massachusetts instead of Parkland Florida, I would likely be alive today," the sign reads alongside an image of the boy, Joaquin Oliver.
Seventeen-year-old Oliver was gunned down by a shooter at Marjory Stoneman Douglas high school in Parkland, Florida, in February.
Joaquin's parents, Manuel and Patricia Oliver, designed and unveiled the billboard Thursday.
"I think Joaquin is transmitting his message, his voice, through his billboard," said Patricia Oliver. "Now Joaquin is raising his voice constantly here, he's going to be sending a message minute by minute."