How Different Are Millenials From Us?

New year, new economy, same desires. For the first time since Millennials became adults, we have an average U.S. economy. For years during and after the Great Recession I suggested you had to take all initial information about Millennials with a grain of salt. 

If you turn back the clock 5+ years ago - you'd have believed that fewer than half of Millennials wanted to own a home. That marriage and raising a family wasn't on the agenda and they had no desire to drive a car either. History had demonstrated that there had never been such a dramatic shift from one generation to the next in our countries' history so I wasn't buying.  

My research showed the following...

Five years ago the average Millennial adult was working part time, living at home and commonly had student loan debt. When you're struggling to simply find a full-time job and pursue a career you're not exactly inclined to say that you're planning to buy a car, home, get married and raise a family. Too many analysts missed that point. My research demonstrated that at every point in American history, when adults are full-time employed for 2+ years, they begin typical family formation - which includes buying a car, a home and settling down to raise a family. 

Now that the economy is good and every Millennial is an adult. Guess what... They're not so different after all. According to the latest research from Aperion Care:  

  • 85% of millennials want to own a home 

  • 80% own cars (of the 20% who don't - 75% want one) 

  • 86% want to get married 

These numbers are only about 2% lower than the actual outcomes from their parents - Gen Xers. 

The more things seem to change the more they're really the same. The American dream is still generally very much what it always was. It just took a good economy to make it seem possible.  


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