Facebook videos may soon go the way of YouTube videos, that is, starting the clip with an advertisement.
Even though this move would oppose Facebook's previous strategy, it would go along with the social network's desire for its creators and viewers to treat Watch as a destination like Netflix.
"We don't need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed," Facebook CEO Mark Zuckerberg said in July during the company's quarterly earnings report.
But experimenting with pre-roll isn't surprising. Since the introduction of Facebook Watch-- the company's initiative for original shows -- Facebook has been trying to become more of a hub for long-form video rather than just an endless feed of content to quickly scroll through.
The change comes less than four months into Watch rolling out to users.