Miami Beach Mayor and multi-millionaire businessman Philip Levine is entering Florida's governor's race.
Levine, a Democrat, has spent months building up to the announcement that was made Wednesday morning.
WIOD was live at the press conference in Wynwood. You can watch that in its entirety, here:
According to reports, more than $2.6 million of Levine's own money has been pumped into a political committee, and Levine has been touring the state talking to Democrats and other groups.
Levine built his fortune off a marketing company that began with $500 in capital and expanded to provide in-cabin magazines and television content for cruise lines. It had $400 million in annual revenue when he sold it in 2000.
Levine is now CEO of a similar company that provides media for Royal Caribbean International.
The 55-year-old Levine was elected Miami Beach mayor in 2013 after spending $2 million of his own money on the race.
Republican Gov. Rick Scott is leaving office due to term limits.