The Florida Keys are again welcoming visitors, three weeks after Hurricane Irma slammed the island chain.
Local officials decided to reopen the area on Sunday, Oct. 1.
The tourism-driven economy employs about half of the Keys' workforce.
The tourism promotion agency for the Florida Keys is initiating a $1 million emergency ad campaign to attract visitors back to the island chain following Hurricane Irma.
The ad campaign promotes "We Are 1," referring to U.S. Highway 1, the Florida Keys Overseas Highway that runs throughout the Keys. It's being supplemented by sales and public relations efforts to protect the winter tourism season.
Airline and cruise ship arrivals have resumed into Key West.
The curfew put in place after Hurricane Irma hit the Florida Keys last month has also been lifted.
Monroe County Sheriff's spokeswoman Becky Herrin said in a news release Monday that sheriff's deputies will be actively patrolling residential neighborhoods and keeping an eye out for suspicious people and suspicious activity.
Furthermore, traffic is flowing on the Florida Keys Overseas Highway!