Some Lyft customers might soon notice their tummies grumbling when they open the app: the addition of Taco Mode.
The ridesharing company andTaco Bell are teaming up to drive hungry passengers to the nearest Mexican fast food joint for a free taco on route to their final destination.
The service will begin as an experiment Thursday in parts of California, but is expected to expand nationally in 2018.
Taco Mode will be enabled from 9:00 p.m to 2:00 a.m.
Initially, about 15 Lyft vehicles wrapped in festive taco wallpaper will partake in Taco Mode. A tablet in the vehicles will display the menu and passengers will receive souvenirs.
Passengers using Taco Mode will still need to place an order at the drive-through window, though, eventually, they may be able to order their food through the Lyft app, so that it’s ready when they arrive at Taco Bell.
Ridesharing competitor Uber has previously done its own series of lighthearted promotions, including delivering puppies and ice cream to customers.