Five Guys Burgers and Fries has dethroned In-N-Out Burger as the top burger joint in the country, according to The Harris Poll's annual EquiTrend Study.
This is the first time Five Guys has been crowned the champ, dethroning In-N-Out, which held the top spot for each of the past two years. But In-N-Out still holds it down at spot number two.
The study asked respondents to rate brands based on familiarity, quality and how likely they are to consider purchasing its items.
McDonald’s earned top marks for familiarity.
Notably missing from the rankings were Burger King, Jack in The Box and Carl’s Jr.
Rounding out the Top 10 is:
- No. 1 Five Guys Burgers and Fries
- No. 2 In-N-Out Burger
- No. 3 Shake Shack
- No. 4 Wendy’s
- No. 5 Culver’s
- No. 6 Whataburger
- No. 7 McDonald’s
- No. 8 SONIC America’s Drive-In
- No. 9 Smashburger
- No. 10 Steak ’n Shake
In 2013, 48 percent of respondents were familiar with Five Guys, according to The Harris Poll.
Today, that figure is 68 percent, with Five Guys reaching 81 percent familiarity among Generation-Z and millennials.
Wanna try the top dog, er, cow? Find the closest Five guys to you, here.