Its the disturbing new Public Service Announcement everyone is talking about. The ad, by a group called Sandy Hook Promise begins pleasantly enough, but turns disturbing as you realize exactly what they're trying to convey as the new school year gets under way.
The hard-to-watch ad includes a school shooting taking place off-screen, as kids talk about how their school supplies help them survive.
The P-S-A isnt anti-gun, but meant to send the message that school shootings are preventable if people are educated about the warning signs.