Youth smoking rates are down.
A survey of U.S. teens by Legacy reveals they don't really like images of smoking or tobacco on social media.
Legacy CEO Robin Koval says this could be the generation to end smoking, with only 9 percent of teens picking up the habit.
It was nearly 25 percent 15 years ago.
Koval says teens say they don't want to see smoking online.
She says the latest surveys reveal teens don't like the presence of cigarette imagery on social media and tend to look down on celebrities who are seen smoking.
Legacy and Truth continue their youth smoking prevention campaigns.
They're launching new ads hoping to reach the 15- to 21-year-old audience.
For more information, click here.