Florida continues rolling out the red carpet for tourists.


With a record-setting 50-million visitors in the first half of this year alone, Visit Florida's next goal is to reach 100-milliion before December 31st.  


Vist Florida CEO Will Seccombe says they're teaming up with National Geographic in a campaign to feature the real Florida-natural attractions you won't find inside the gates of a theme park.


As part of the deal, National Geogrprahic will be producing an IMAX movie featuring the Everglades to be released next year.